EU – What the Google settlement means for online searches
As news emerged this week that the European Commission has approved of Google’s third round of concessions offered to quell competition concerns, details are being reported about what the end of the three-year probe will mean for online searches in the EU. Organic search According to reports, the settlement offered by Google means the company will have to give equal weight to at least three of its rivals when displaying search results on services such as travel and restaurants. For example, when displaying restaurant reviews from its Zagat rating service, it will also have to promote restaurant reviews from rival review websites. The agreement was approved by Commission in efforts to level the online search playing firled for rivals like Yelp, Microsoft, Booking.com, Expedia and TripAdvisor…